Elis

Elis, a celebration
Katia Moraes & Pure Samba
poster design by Caesar Lima

2011 IPA Awards

2011 IPA Awards
 Louder!
by Caesar Lima
@Guetcha
@makeupbyvee

MASP: Birthday

Advertising Agency: DDB, Brazil Chief Creative Officer Sergio Valente Executive Creative Director: Marco Versolato Creative Directors: Guilherme Jahara, Wilson Mateos Art Director: Carlos Nunes Copywriter: Guigo Oliva Illustratora: Clariana Costa, Anelito Nóbrega Art-buyera: Clariana Costa, Alessandra Salles Typographer: 24/7 Account Supervisor : Polika Teixeira, Daniel Malavazzi Mariotto, Stephanie Pinto Media: Mônica de Carvalho, Valdir Vieira and Marcelo Estevam Image Treatment: 24/7

Amnesty International: Bars

In a campaign to recruit activists Amnesty International utilizes the ”slide to unlock”-function of the iPhone. Swedish agency Garbergs has created wallpapers for iPhones and iPads showing incarcerated prisoners. When unlocking the device the user unlocks the cell or chain that holds the prisoner captive. Amnesty International Sweden launches the campaign to raise awareness about the Amnesty Urgent Action Network and to get people to sign up to become SMS-activist (Texting activist). The campaign also includes ads in the iPad issue of Sweden’s largest newspaper DN, digital outdoor screens and traditional print ads. The International Secretariat of Amnesty has recently decided to promote the campaign globally. Download free wallpapers at http://m.amnesty.se/slidetounlock Advertising Agency: Garbergs, Sweden Art Director: Sebastian Smedberg Digital Director: Magnus Hällsten Digital Producer: Niklas Bergström Account Director: Anna Frick Account Manager: Malin Boustedt Graphic Designer: Jacob Frisk Copywriter: Per Forssberg Photographer: Peter Alendahl, Adamsky Retouch: Touchme Repro: BT Repro Music: Forevers's gonna start tonight, Untitled 1 Web production: Public Class / Mobiento

Sears Optical: Nail

Advertising Agency: Lg2, Quebec, Canada Creative Director: Luc Du Sault Copywriter: Luc Du Sault Art Director: Vincent Bernard Illustrators: Vincent Bernard, Marc Rivest Photographer: Marc Couture Account Managers: Sylvain Morin

The Films of Tim Burton

[the films of] Tim Burton from Kees van Dijkhuizen jr. on Vimeo.

This is an excellent summary of the 14 films of American director and writer Tim Burton . A fantastic filmography composed among others by Beetlejuice, Batman, Charlie and the Chocolate Factory, Big Fish and Sweeney Todd. All on a mount made by Kees van Dijkhuizen. more+

American Apparel x Tony Kelly

American Apparel is back with its footwear collection for the 2011 Fall Winter pieces. And to do it properly, the “simple & stupid” fashion brand gave Tony Kelly full credit for a small photoshoot made out of 4 pictures with the usual American Apparel style. Provocation with a twist of excentricity is the perfect recopy. more+

GQ BRASIL

GQ BRASIL - Nascapas http://nascapas.blogspot.com/2011/11/gq-brasil.html

DIA DE LOS MUERTOS: JUXTAPOZ IN SAN AGUSTIN ETLA, OAXACA

Juxtapoz editor, M. Revelli, visited the Oaxaca, Mexico town of San Agustin Etla for the Dia de los Muertos ("Day of the Dead") celebration this past week. The tiny town, just a bit more than 10 miles north of the city of Oaxaca, is widely known for their major Dia de los Muertos celebrations, including costumes, music, and invigorated crowds. more+ juxtapoz.com/

job.ru: Fall, Clerk

Don’t wait for a job to fall on you. Find your vacancy at job.ru Advertising Agency: Instinct, Moscow, Russia Creative Directors: Roman Firainer, Yaroslav Orlov Art Director: Artiom Gelvez Kostenko Copywriter: Maksym Artemenko Retoucher: Salamagica

SBS: The Seven Billionth story

Humanity is full of potential. For conflict. For beauty. For progress. Every life, every story, adds to the diversity of human culture and deepens our understanding of each other. This is why we share the world's stories and why we celebrate seven billion. Advertising Agency: US Sydney, Australia Creative Director: Chad Mackenzie Art Director: Tim Chenery Copywriter: David Roberts Agency Producer: Corinne Porter Retouchers: Toby & Pete Published: November 2011

Breast Health Foundation: Bump

Gently massage in a circular motion The earlier breast cancer is detected, the more options you have for treatment and the better your survival. Monthly breast self-examinations can help you detect lumps even smaller than this. While 9 out of 10 lumps will not be a cancer it is important to have every lump or abnormality checked by a doctor straight away. For more information call the Breast Health Foundation Toll-free on 0860 283 343 or visit www.mybreast.org.za The objective of the ‘Breast Cancer’ advert is to make adult females realise the importance of regular breast self-examinations and to have every lump or abnormality checked by a doctor without delay. To encourage inter-action between the reader and the advert, we featured a female breast on one page and on the following page affixed a clear rubber ‘Bumpon’. This produced a pronounced ‘lump’ on the breast featured on the previous page. Readers could physically interact with the page by touching it as suggested in the headline and detecting the ‘lump’ that in reality resembled a similar lump which could be detected through self-breast examination. Advertising Agency: Volcano, Johannesburg, South Africa Creative Directors: Francois Boshoff, Glenn Jeffery Art Directors: Dustin Sinclair, Tarryn Bezuidenhout Copywriter: Carl Richardson Additional credits: Nouli Kousiakis, Louise Turner Published: October 2011